Organic optimization has always been weighed against PPC or Google Adwords to find out which gives you a higher leverage in the online rankings. The fact remains that both of them are wonderful ways of generating more business. PPC Management Services or Pay per Click is a successful investment in fetching you top rankings in a very short time period. PPC also known as Google Adwords. Google Adwords is an online campaign where you pay to get top searches on Google. This paid search is visible on the top and right of a Google page.